Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about internet dating. Lumen may be the latest endeavor in Andreev’s job with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the typical more youthful end regarding the age range – over-50’s are Lumenis the desired clientele.
Despite a busy site market, Argouges sees a huge mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, they all are dating web sites. 80 million singles over 50 in united states and Europe that is western [the demographic is] underrepresented by dating sphere.” Argouges must be bullish; he has got spent +$4.5 million into the software.
The scene is familiar. Swipeable pages, big images, bios but with one distinction. All users have to upload a selfie within the verification procedure, and an algorithm authenticates this resistant to the other profile images provided. a good touch and a tragic indication of the occasions and problems with internet dating.
Dating apps are wide ranging. Any new software that is wanting to scale requirements another style of type of strategy and Argouges is wanting new things ; “we have been testing a lot of various marketing techniques, utilizing a mixture of on the internet and offline, with a give attention to offline because we should satisfy our individual base and build a dialogue up using them. As an example, this thirty days we are attending a variety of sporting, musical and social occasions that are matching with our brand name vision and demographics.” Time will tell if this bears better fresh fruit than the spam that is usual buddies and paid-ads strategy that most dating apps would like to make use of.
The question that is biggest, the thing that makes Lumen much better than competitors? Just what does Lumen have that Tinder will not? In accordance with Andreev, it is about verification and much more pictures. Lumen utilizes AI and should have a the least three pictures for a profile. Hardly a groundbreaking new twist or unique UI but a fascinating progression. The +50 market is not likely to require as much bells and whistles to carry their attention. When around 40% of all of the marriages result in divorce proceedings when you look at the UK and United States, Lumen may not have to do certainly not occur and become for the underserved market. Apps did a complete great deal less and seen success.
Argouges plus the united group don’t have everything prepared and are also prepared to ask plenty of concerns given that application rolls away. Andreev desires to learn; “Do people over 50 want up to now over 50 just? Would be the over-50s prepared for the application just service? Are over-50s as simple to get as millennials online? Will we manage to have an age good impact on culture? They are the concerns I will be asking within the coming days.”
Lumen is targeted on a rich demographic and another that needs a unique collection of solutions so that it would be interesting to see whom sooner or later advertises or lovers because of the application. Besides advertising, the information that the software will generate is going to be interesting to many organizations on a wide range. Lumen will not be in short supply of individuals attempting to partner along with it in the event that app scales because the united group plan.
Lumen can be acquired now on iOS and Android os in the united kingdom only but may be available internationally quickly.
UPDATED: Argouges quotes have already been clarified.
Its only readily available for mobile phones. a website version will be significantly helpful specifically for the users who are advanced level in age. Cellphone displays are smaller when compared with computer screens and easier to see.
One of the better aspects of the application is safety and also this serves a feature that is important individuals 50 years or over would appreciate.